B2B software

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Oct 12, 2021 by Lindsay Allard · across every show →

Everything said about B2B software, oldest first

Oct 12, 2021 negative
Insight
Product discounts fail as incentives for B2B user research participants
“If you're a company that's like a B to B software, and you're like, oh, you get like one month free, and they're a person who has no control of the billing, they don't, it really is irrelevant to them, and that their company is going to get a month free on the…”
Lindsay Allard Oct 12, 2021 ▶ 21:28 She Thought Her Product Was Obvious - Then Watched 10 Strangers Struggle
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