Allison Hartsoe
5 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Feb 24, 2021 by Allison Hartsoe · across every show →
On the record as a speaker too: Allison Hartsoe's record, appearances and statements → this page counts the times other people say the name.
Everything said about Allison Hartsoe, oldest first
Feb 24, 2021 positive
Hartsoe: Referral programs should target only high-value, satisfied customer tiers
“Instead, a referral should be a very targeted strategy Where you're looking at your gold or platinum customers, the ones who have already demonstrated that you are a fit. There's product market fit. They love your product. They're advocating for it. Things lik…”
Feb 24, 2021 bullish
Hartsoe: Marketing AI will shift from demographic clustering to individual modeling
“Where I think we eventually go is. A layer of hyper personalization, and that reflects each person is their own model. It's their own trend line, their own set of activities, and what is normal for them may or may not fall into a broader cluster. But this age …”
Feb 24, 2021
Hartsoe: Projecting customer equity enables channel-level CAC to CLV evaluation
“When you grab all that data and you project it forward, you come up with a number called customer equity that says, here's how much the value of your customer base is worth. If you take that number and you apply it to how much you spend in customer acquisition…”
Feb 24, 2021 negative
Hartsoe: Broad customer acquisition damages company valuation by lowering retention
“If you are casting a wide net, whether it's through referrals or through other marketing channels, then you may not be picking up the best fish, and that will hurt your valuation in the long run because it looks like you can't hold a customer.”
Feb 24, 2021
Hartsoe: The Sunshine Rule bans companies from hiding embarrassing data practices
“The rule I commonly encourage the companies that we work with to subscribe to is what's called the sunshine rule, which is if the way that you're using customer data were to suddenly become public, would you be embarrassed? Would this cause you concern? Becaus…”