advertising

4 statements across 3 episodes · 0 bullish · 2 bearish · 3 people on the record · first statement Oct 12, 2021 by Loretta Markevics · across every show →

Everything said about advertising, oldest first

Oct 12, 2021
Insight
Markovics: PR Transcends Marketing to Manage Reputation and Long-Term Narrative
“Advertising is focused. At least when I was in the business on making the ad, like making the thing that is communicating about the brand and PR is broader than that. It's transcends the marketing department, although it includes it. And it's about how the com…”
Loretta Markevics Oct 12, 2021 ▶ 3:49 Every Startup Thinks Its Baby Is the Cutest in the Room
Jul 19, 2023 negative
Insight
Druckman: Small businesses cannot win competing on might against large rivals
“Because when you're small, And you're competing against companies that have hundreds of employees. It's not wise to try to compete on might because you're not going to win. You're just not. They can throw orders of magnitude, more dollars at advertising and th…”
Angela Druckman Jul 19, 2023 ▶ 13:04 When the Time Comes You'll Know What to Do (Then She Changed the Mantra)
May 6, 2025 neutral
Prediction Didn’t hold up
Shepherd predicts impending tariffs will drive down digital advertising costs
“Basically we all know what's happening and we have history to say that people are going to pull out and advertising should get cheaper.”
Brooke Shepherd May 6, 2025 ▶ 10:01 80% Growth During COVID Came From the Brands Everyone Else Ignored
May 6, 2025 negative
Insight
Shepherd: Startups advertising only to existing customers efficient themselves out of business
“However, if we are spending money only on advertising to existing consumers, By definition, we are not getting new consumers and our business will go into a death spiral and we will efficient ourselves right out of business.”
Brooke Shepherd May 6, 2025 ▶ 24:51 80% Growth During COVID Came From the Brands Everyone Else Ignored
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