The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Mayo: Acquiring consumer audio users is brutal; B2B infrastructure scales better
“Acquiring customers is really hard in audio, and instead of competing with distributors and publishers who are our partners, we'd rather empower them and work with them to create a better user experience and a better distribution for them, so being behind the …”
Will Mayo Oct 28, 2016 ▶ 7:16 EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
Insight
Mayo: First-person narrative content translates phenomenally well into spoken audio
“Anything written in the first person that's a personal story that's typically editorial or opinion, that is the writer saying, I believe this, I think this, I think that we should do this, or this was done wrong, is always written in a short quip sentences, ve…”
Will Mayo Oct 28, 2016 ▶ 12:17 EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
Insight
Mayo: Inverted-pyramid newspaper articles fail completely in audio format
“If it's a blanket, reverse pyramid style newspaper article, it's gonna not work at all.”
Will Mayo Oct 28, 2016 ▶ 12:36 EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
Insight
Mayo: Audio adoption is slower than video, but retention is far stronger
“Audio is a product that people, once they adopt it, they don't leave it, but the initial adoption isn't as quick as You know, a YouTube video or something like that, but once you get someone, audio builds a really strong habit, as you probably know with your a…”
Will Mayo Oct 28, 2016 ▶ 15:23 EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
Insight
Mayo: A funding round should be double to triple the lead's check
“What we look at in terms of determining how much we want to raise is whoever is interested in leading the round, the check size they're willing to write should be somewhere between a third and half of the round.”
Will Mayo Oct 28, 2016 ▶ 16:14 EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
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