Will Mayo, founder and CEO of SpokenLayer, describes his framework for setting fundraising round targets based on lead investor commitment size.
0:00 / 0:10exact quote · 10.1s
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“What we look at in terms of determining how much we want to raise is whoever is interested in leading the round, the check size they're willing to write should be somewhere between a third and half of the round.”
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More from Will Mayo
PredictionNot checkable as stated
Mayo: Ad Revenue Will Eventually Become SpokenLayer's Largest Business Component
“In the long term, we know the growth of ad revenue will be the largest component of the business”
Will MayoOct 28, 2016▶ 4:52EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
“Acquiring customers is really hard in audio, and instead of competing with distributors and publishers who are our partners, we'd rather empower them and work with them to create a better user experience and a better distribution for them, so being behind the …”
Will MayoOct 28, 2016▶ 7:16EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
AssertionNot checkable as stated
Mayo: SpokenLayer's enterprise customer acquisition is driven entirely by inbound sales
“Everything's inbound.”
Will MayoOct 28, 2016▶ 9:17EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
Disclosure
Mayo: SpokenLayer focuses on enterprise clients with 10M+ audiences
“We've entertained it, but most of those types of partners don't have a budget to spend thousands of dollars a month to add a spoken edition, so we've really focused on clients that have, you know, 10 plus million person audiences that can Work with those audie…”
Will MayoOct 28, 2016▶ 10:27EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
Insight
Mayo: First-person narrative content translates phenomenally well into spoken audio
“Anything written in the first person that's a personal story that's typically editorial or opinion, that is the writer saying, I believe this, I think this, I think that we should do this, or this was done wrong, is always written in a short quip sentences, ve…”
Will MayoOct 28, 2016▶ 12:17EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
Insight
Mayo: Inverted-pyramid newspaper articles fail completely in audio format
“If it's a blanket, reverse pyramid style newspaper article, it's gonna not work at all.”
Will MayoOct 28, 2016▶ 12:36EP 461: $2m Raised, SpokenLayer Turning Blogs Into Audio Content with CEO Will Mayo
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