The Ledger
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Webflow overall net revenue retention sits flat at about 100%
“We're actually just flat right now. It's basically a hundred percent. Sometimes it's a net negative. Sometimes it's slightly under a hundred percent.”
Magdalin: Freelancers seed adoption by taking tools into agencies and enterprises
“We still focus primarily on freelancers because they're the ones Who end up at agencies. They're the ones who end up at product teams. They're the ones who end up on enterprise and ends up being quite infectious to where they take their tool of choice to their…”
Magdalin: Webflow has been profitable since raising $2.9M after YC in 2013
“The last money we raised was in August, 2013, right after we got out of YC. So we raised about 2.9 million. But after that, we got profitable, cashflow positive, and just been kind of funding operations with customer revenue.”
Webflow designer plans see 4% to 5% monthly gross logo churn
“One is our designer plans, which is like pure SaaS. You use the software, you export the code that has a higher churn profile, anywhere from four to five percent a month.
Gross logo churn?
Yeah, that's customer churn.”
Webflow hosting side achieves essentially zero net revenue churn
“The other side of the business, which is much much better in terms of churn is essentially zero net revenue churn where, where customers, established customers are adding new sites every month as they get new customers.”
Webflow's CAC is $80 to $85 with under three-month payback
“Our current CAC is about 80, 85. So we get our money back before before the three months are over”
Over 80% of Webflow customers come through organic channels
“More than 80% of our customers are still coming through word of mouth SEO, things like that.”
Magdalin: Webflow's average customer pays about $40 per month
“Average customer is about 40 bucks a month.”
Magdalin: Webflow is growing revenue roughly 100% year-over-year
“We're growing roughly a hundred percent of year over year. So doubling year over year. We might be shy of that this year, but not by too far.”