The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Incast converts 20% of inbound leads into paying agency clients
“We have a 20% conversion on every lead capture that we get.”
Vera Kopp Oct 14, 2019 ▶ 13:45 1542 She Spends $300k/mo on Sponsored Instagram Posts
Assertion Not checkable as stated
Incast is on track to close the year at $1 million revenue
“So we went from beginning of the year of 500,000 revenue. Right now we're going to close a million.”
Vera Kopp Oct 14, 2019 ▶ 10:25 1542 She Spends $300k/mo on Sponsored Instagram Posts
Assertion Not checkable as stated
80% of Incast clients come from referrals and past contacts
“If I can pull out of all of our clients, 80% of them were referrals Or acquaintances or people that we, you know, did business in the past.”
Vera Kopp Oct 14, 2019 ▶ 13:20 1542 She Spends $300k/mo on Sponsored Instagram Posts
Assertion Not checkable as stated
Incast ran a BMW motorcycle launch campaign in Brazil for $15,000
“They were launching a new motorcycle in Brazil and they wanted a top tier celebrity influencer and they have a tiny, tiny little budget. Like I think 15,000 at the time, and they wanted like two years exclusive, ah, image usage. A lot of those items are, you k…”
Vera Kopp Oct 14, 2019 ▶ 14:50 1542 She Spends $300k/mo on Sponsored Instagram Posts
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