The Ledger

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Disclosure
Crema.co takes a $9 platform fee per order covering shipping and fees
“And then from our nine dollar platform fee, we then absorb all those costs of postage, credit card processing, box, things like that.”
Tyler Tate Apr 29, 2017 ▶ 8:15 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
Disclosure
500 Startups invested $150,000 for 6% equity in Crema.co
“And so it's now, yeah, a 150 K for six percent. And so, yeah, we took that standard deal.”
Tyler Tate Apr 29, 2017 ▶ 6:54 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
Prediction Not checkable as stated
Crema.co Targeted 10x Growth Following 28% MoM Increases
“The last couple of months we've been growing 28% month over month. And we're targeting something like 10 X growth over the next year.”
Tyler Tate Apr 29, 2017 ▶ 11:42 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
Assertion Not checkable as stated
Crema.co Spends $20 to $25 to Acquire a First-Time Subscriber
“It costs us around five dollars to get someone to create an account on Crema. And then it's costing between 20 and 25 dollars to convert them to a first time subscriber.”
Tyler Tate Apr 29, 2017 ▶ 16:02 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
Disclosure
Tate Self-Funded His Crema.co Salary For Over Two Years
“So now what I have self-funded is my own salary for actually a little north of two years. I was coming from mostly the proceeds from the previous startups that I'd been involved with.”
Tyler Tate Apr 29, 2017 ▶ 4:41 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
Disclosure
Crema.co has raised $325,000 total, including $150,000 from 500 Startups
“Well, so to date, we've raised 325,150 of that came from 500 startups, which we're participating in now.”
Tyler Tate Apr 29, 2017 ▶ 6:25 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
Assertion Not checkable as stated
Crema.co Generated $17k GMV From 750 Customers in January 2017
“So last month we had around 750 customers spent around 17,000 dollars on our platform.”
Tyler Tate Apr 29, 2017 ▶ 11:21 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
Assertion Not checkable as stated
Crema.co Customers Average 1.7 Purchases Per Month
“That is consistently around 1.7 purchases per month per customer.”
Tyler Tate Apr 29, 2017 ▶ 13:28 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
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