The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Chappell: Joel Marion's BioTrust generated over $100M revenue in its first year
“So he was able to attract the best affiliates in the world, and in his first 12 months in business with a supplement company, he did over one hundred million dollars in revenue.”
Chappell: Front-end cold traffic funnel offers convert poorly above $99
“When I say low ticket, 99 bucks and less, especially if you're selling to cold traffic. Anything higher than 99 dollars, direct to like a VSL or landing page or something like that, you're gonna have a difficult time converting to cold traffic.”
Chappell: Podcast booking agencies charge $400 to $500 per guest appearance
“So on average, it's four to 500 bucks per appearance.”
Chappell: BioTrust paid over 100% front-end affiliate commissions to acquire customers
“And all he meant by that was that he knew his back end numbers so well, he knew his LTVs so well, and what eventually those customers would end up buying from him, that he was able to actually pay out more than 100% affiliate commissions on the front end offer…”
Chappell: Guestio converted 42% of cold traffic $1 trials into paying subscribers
“Trial conversion rate was about 42% so the people who took the dollar offer, 42% of them stayed on for the first month”
Chappell: Guestio collected $25K from cold traffic via $497 annual upsell
“What we did is, if you bought on that page, we gave you annual access to Guestio Pro for four 97. Couldn't get anywhere else. That's 60% off of wherever you're gonna find it, but what it allowed us to do is collect 25,000 dollars on a funnel to absolutely dead…”
Chappell: Guestio's thank you page upsell generated $40K in 60 days
“This one thank you page brought in over 40,000 dollars directly within 60 days of launching it, and we, the people that jump into our agency are 12 month contracts, so our contract value is hundreds of thousands of dollars, all on a one dollar trial offer.”
Chappell: Guesting on Ryan Pineda's podcast generated four high-ticket leads
“We got three or four applications in on this. This was very recent, like a week or two ago. Three or four applications in, I have like three or four calls on my calendar scheduled. People who all have seven or eight figure businesses will probably get at least…”
Chappell: Guestio raised $100K+ from pre-seed investors seeing unrelated marketing ads
“We raised over a million last year for, like, a pre-seed round to just get the first version of the software out, and probably over a 100,000 dollars of that came from investors that saw an ad that had nothing to do with advertising or investing in my company.”