The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Olson: I still monitor Zendesk and work support tickets at Pendo
“Folks, I still am in the Zendesk queue, and actually, even this morning, I was communicating with my VP of support. We're looking at doing a sprint to burn down our backlog, and I volunteered to go into the tickets and burn down the backlog with our support te…”
Todd Olson Nov 3, 2022 ▶ 10:12 The $100m Pendo Story: The Crazy Not-Scaleable Stuff We Did At Every Stage
Disclosure
Olson: I personally read every Pendo NPS response every morning
“This morning when I woke up, I read every Every single MPS response we got this morning from the last time I looked, which is last night when I got off the plane and got to the hotel”
Todd Olson Nov 3, 2022 ▶ 11:31 The $100m Pendo Story: The Crazy Not-Scaleable Stuff We Did At Every Stage
Disclosure
Olson: Personally interviewed nearly every candidate until Pendo reached 500 employees
“It is a fun fact that I interviewed nearly every person at the company up until 500 employees.”
Todd Olson Nov 3, 2022 ▶ 15:54 The $100m Pendo Story: The Crazy Not-Scaleable Stuff We Did At Every Stage
Disclosure
Olson: Pendo's CAC payback period exceeds 12 months
“More than 12. Yeah, I think it is. I mean, it, We should be under 12. But I think a little more than 12 is fine for the stage. Growing in our growth rates, I think it's fine.”
Todd Olson May 19, 2018 ▶ 6:57 1029 The Right Way to 18x Your Price Point With $1.2m MRR Pendo CEO
Disclosure
Olson: I personally phoned every customer who emailed in early days
“In the early days of the company, I picked up the phone every single time a customer emailed me. Every time.”
Todd Olson Nov 3, 2022 ▶ 9:29 The $100m Pendo Story: The Crazy Not-Scaleable Stuff We Did At Every Stage
Disclosure
Pendo's minimum annual contract size has increased to $18,000
“Our minimum price point now is 18,000 dollars annual.”
Todd Olson May 19, 2018 ▶ 15:14 1029 The Right Way to 18x Your Price Point With $1.2m MRR Pendo CEO
Disclosure
Pendo has raised $31 million in total funding
“Thirty-one million.”
Todd Olson Mar 30, 2017 ▶ 8:17 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson
Disclosure
Pendo expands primarily by adding products rather than seats
“So we typically land on a single product and we expand when they put us on another product. So take a company like an Infor, you know, we may start with a couple of products, then the product management products will go to their peers and say, Hey, check this …”
Todd Olson Mar 30, 2017 ▶ 10:21 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson
Disclosure
Olson: Pendo has 168 total employees, with five in support
“168. We have about five in support.”
Todd Olson Aug 13, 2018 ▶ 4:56 1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate
Disclosure
Olson: Pendo's customer success has ~24 people, sales is double
“Well, support and success are part of the broader customer success organization, so that organization is probably two dozen people, and, you know, it's sales is about double that.”
Todd Olson Aug 13, 2018 ▶ 5:02 1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate
Disclosure
Pendo employs 76 people, primarily in the Research Triangle
“76 people.”
Todd Olson Mar 30, 2017 ▶ 8:27 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson
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