The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
AX Semantics sales reps do not carry individual competing quotas
“This is not how we built we, how we built our sales team. The sales team works as a team and not as sales reps who compete against each other.”
Steven Morrell Mar 1, 2021 ▶ 10:15 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Disclosure
AX Semantics previously suffered 90% monthly customer churn
“We had in, in, in the darkest days and those were really dark days. We had like 90%.”
Steven Morrell Mar 1, 2021 ▶ 12:05 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Disclosure
AX Semantics generates $200 in expansion for every $100 from new customers
“Now it's in, in total numbers, it's zero. So we hardly lose any customers and we have in, in growth numbers, we have a one to two relation ratio of growth. So for every hundred bucks that come in with new customers, we grow existing customers by 200 bucks.”
Steven Morrell Mar 1, 2021 ▶ 12:53 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Disclosure
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”
Steven Morrell Mar 1, 2021 ▶ 6:30 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
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