The Ledger

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Disclosure
Engagedly operates on a 2.5:1 sales quota-to-OTE ratio
“No, we are a lot lower than that. So we don't do a five, five to one. We do more, more like two and a half, three to one.”
Sri Chellappa Feb 26, 2021 ▶ 6:15 Bootstrapped Employee Performance SaaS hits $3.6m ARR, Up from $2.4m, Valued at $40m
Disclosure
Chellappa ran sales, marketing, and implementation up to $1.5M ARR
“I was doing all the sales. I was doing marketing. I was doing implementation of the product. I was doing a lot of those things until we got to about one and a half million or thereabout in revenue. That's when we hired our first CSM. To help implement so that …”
Sri Chellappa Jul 2, 2024 ▶ 1:56 $6m ARR CEO Shares When to Hire First AE, CSM, and VP
Disclosure
Chellappa: Shut down international operations after failing to understand local HR culture
“All of those, we shut down the international operations because we could not figure out how to support them. The sales team did not fully understand how to sell the product in those countries because we didn't understand the HR culture in those countries.”
Sri Chellappa Jul 2, 2024 ▶ 13:42 $6m ARR CEO Shares When to Hire First AE, CSM, and VP
Disclosure
Engagedly averages two-year contracts with a one-year minimum
“So our contracts are typically two to three year contracts. We don't do a month to one contracts at all. One year, minimum one year, our average contract size is two years.”
Sri Chellappa Feb 26, 2021 ▶ 6:28 Bootstrapped Employee Performance SaaS hits $3.6m ARR, Up from $2.4m, Valued at $40m
Disclosure
Engagedly founders self-funded the business with $3 million
“We put in, between me and my partners, we put in to date about three million.”
Sri Chellappa Feb 26, 2021 ▶ 12:35 Bootstrapped Employee Performance SaaS hits $3.6m ARR, Up from $2.4m, Valued at $40m
Disclosure
Chellappa: Engagedly charges $5 to $7 per seat monthly
“Well, it's per seat basis, right? So every employee is a seat essentially. So it's usually anywhere from You know, five dollars a seat to seven dollars a seat per month. Subscriptions are typically annual.”
Sri Chellappa Feb 26, 2021 ▶ 2:52 Bootstrapped Employee Performance SaaS hits $3.6m ARR, Up from $2.4m, Valued at $40m
Disclosure
Chellappa: Engagedly client size ranges from 80 to 20,000 seats
“We have clients that are 20,000 seats, you know, and we have clients that are 80. So the average is probably somewhere around four or 500 employee organizations roughly.”
Sri Chellappa Feb 26, 2021 ▶ 3:16 Bootstrapped Employee Performance SaaS hits $3.6m ARR, Up from $2.4m, Valued at $40m
Disclosure
Chellappa: Engagedly charges up to $5,000 for implementation as a loss leader
“It can go anywhere from 203 hundred dollars to 5000 dollars. But it's usually like a loss leader. We don't really make a lot of money in it, you know.”
Sri Chellappa Feb 26, 2021 ▶ 11:30 Bootstrapped Employee Performance SaaS hits $3.6m ARR, Up from $2.4m, Valued at $40m
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