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GTEx generates £150k to £170k per 20 conference attendees after upsells
“So total revenues that we make after the upsell, generally with every 20 people we make a 150,000 in sales between a 150,000 to 170,000 every 20 people. And then our costs are 6000.”
Pay-to-play speaking works as customer acquisition only with backend monetization
“Pay to play works if you have a strong back end, where then you can monetize is a, is advertisement. So you will pay an event promoter to put you on a stage because they do all the hard work really. And that's why it works. So it works if I can convert and the…”
Secondary event speakers pay $5,000 to $20,000 for stage time
“Other speaker will actually pay can be 5000 or 10,000 or 20,000, depending on what kind of event is that. And they will then be able to be that on that stage.”
Major keynote speakers lower their fees during book launch campaigns
“Sometimes if the speaker is doing a big promotion for their book, it's actually the best time To get a large keynote speaker because they will lower the speaking fees to sell more books so they can become a New York time bestseller.”
Motivational speaker Les Brown charges a $100,000 keynote speaking fee
“And Les Brown would speak for a fee. So generally is about a 100,000.”
GTEx sells a £15,000 upsell package that costs £4,000 to deliver
“We sell the upsell for about 15,000, and the costs are 4000.”
GTEx reached roughly £900,000 in trailing 12-month revenue
“Over the past four months, a bit less than seven figures. So around 900,000.”
GTEx runs 200 events annually but only three flagship conferences
“So I do 200 events in total, but some events, they are for filling up this one.
Some of these events are external events.
Some of these events are events that we run with our clients.
So of this particular conference, we run about three a year.”