The Ledger
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Gillett: Claimed 27% IRR reflects a previous franchise exit, not current fund
“The IRR comes from track record from a previous business that I exited as a franchise in the in the Northern Virginia area, actually headquartered in Loudoun, which I know you know well.”
Gillett: GAIIFF uses proprietary tool Atium to source Amazon merchant acquisitions
“GAIF is short for the Global AI Internet Freedom Fund. So really we're a micro private equity fund, and we built an API in partnership with our cloud provider to allow Amazon sellers to do demand forecasting, to do pricing analytics. And it's called Atium actu…”
GAIIFF provides a free forecasting tool to Amazon merchants for lead gen
“And as you said, Nathan, it's entirely free. So, you know, we don't charge for the forecasting. It's simply also a business analytics tool that is that is a warm lead gen for us.”
Gillett: Atium analyzes over $100 million in Amazon merchant GMV annually
“Again, I can only give you a range, but it's in the nine figures.”
Gillett: GAIIFF acquired first brand outright, seeks international growth partnerships
“The one we bought is bought outright, but actually what we're looking for is partnerships with merchants that want to grow, and especially merchants that want to grow internationally.”