Gillett: GAIIFF uses proprietary tool Atium to source Amazon merchant acquisitions
Simon Gillett · $20m Fund for Amazon Sellers Using Private AI to Uncover Gold Mines · May 13, 2021 · at 2:12
Simon Gillett, founder of the Global AI Internet Freedom Fund (GAIIFF), outlines his fund's operational strategy and sourcing pipeline to Nathan Latka.
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“GAIF is short for the Global AI Internet Freedom Fund. So really we're a micro private equity fund, and we built an API in partnership with our cloud provider to allow Amazon sellers to do demand forecasting, to do pricing analytics. And it's called Atium actually is the product of the Global AI Internet Freedom Fund. The fund is a kind of separate entity, as you can imagine, but we do use this sourcing and diligencing tool called Atium. To find out and grow our portfolio after investment.”
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More from Simon Gillett
Gillett: Claimed 27% IRR reflects a previous franchise exit, not current fund
“The IRR comes from track record from a previous business that I exited as a franchise in the in the Northern Virginia area, actually headquartered in Loudoun, which I know you know well.”
GAIIFF provides a free forecasting tool to Amazon merchants for lead gen
“And as you said, Nathan, it's entirely free. So, you know, we don't charge for the forecasting. It's simply also a business analytics tool that is that is a warm lead gen for us.”
Gillett: Atium analyzes over $100 million in Amazon merchant GMV annually
“Again, I can only give you a range, but it's in the nine figures.”
Gillett: GAIIFF acquired first brand outright, seeks international growth partnerships
“The one we bought is bought outright, but actually what we're looking for is partnerships with merchants that want to grow, and especially merchants that want to grow internationally.”