The Ledger
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Potharaju: Startup employees undervalue equity without seeing significant exit events
“You need to be able to see successes. You need to be able to see employees making a lot of money from their startups being sold. Till that actually happens, employees will not value employee stock option pool, and that's kind of what we're looking at in India …”
Potharaju: Beaconstac has approximately 10,000 hardware beacons currently deployed
“I would say about 10,000 beacons now.”
Beaconstac generates approximately $25,000 in monthly recurring revenue
“We're about, we're clocking about, close to about 25,000 dollars right now in monthly recurring revenue.”
Potharaju predicts Beaconstac will hit $500,000 ARR by late 2017
“I think we are on target to hit about an ERR of about half a million dollars by the end of this”
Google Chrome integration allows Mobstac beacon notifications without a native app
“So what Google essentially did last year was they changed the mandate where they basically made beacon technology compliant with the Chrome browser. So what that means is that if you actually have Chrome browser, which by default all Android devices have a sli…”
Potharaju notes 30% to 35% of mobile users keep Bluetooth enabled
“You will be able to see that notification as long as you have a Bluetooth on, which is about 30, 35% of the country, depending on which geography you're in.”
Mobstac content marketing yields 500 leads and 20 new customers monthly
“I generate about 450 to 500 business leads every month, and out of that, we have about 15 to 20 customers that are essentially purchasing these Beacon stack plants, and that's the way we've essentially been growing it.”
Mobstac co-founders retained over 50% ownership after raising $3.5 million
“So Ravi and I still own more than half of the company. The rest of it is between the investors and the eSoft plan.”
Beaconstac charges $49 to $99 monthly for SaaS, plus hardware fees
“So the 49 or the 99 dollars is up to the first 10 beacons. After that, on top, if you add any more beyond the first 10 beacons, then it goes to, there's five dollars and seven dollars, but I'm just kind of averaging it out and saying about five dollars per bea…”
Mobstac generated under $250,000 in total revenue during 2014
“I would say it was less than about two 50 K. Okay. 250,000 dollars.”
Mobstac has raised $3.5 million in venture capital over seven years
“We've raised over the last seven years, we've been we've raised about three and a half million dollars.”