why aren't all 13 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
Stewman: 93% of Hardcore Closer traffic originates from social media
“93% of my traffic according to Google Analytics comes from social media.”
Disclosure
Stewman: Spent over $250,000 personal capital growing Facebook page
“I've spent over 250,000 dollars of my personal money to grow that page.”
Assertion Not checkable as stated
Stewman: Hardcore Closer reported $803k in gross sales for 2015
“Total gross sales in 2015 to the IRS was like 803,000 dollars.”
Assertion Not checkable as stated
Stewman: Hardcore Closer achieved positive free cash flow and $280k net in 2015
“In 2015, I definitely had free cash flow. I paid I think my net sales were somewhere around 280 grand.”
Assertion Not checkable as stated
Stewman: Hardcore Closer spent up to $50k/mo on Facebook ads reaching 5M weekly
“We were paying 20 grand a month for Facebook ads. I've toned that down significantly now to about 10, and at some point, we were paying 50, and when we were really ramping up, we were reaching, like, five million people a week.”
Assertion Not checkable as stated
Stewman: 57 clients are enrolled in Hardcore Closer's $30k/yr program
“Right now I have 57 people in my 30,000 dollar per year program. And most of them started out with a program that costs less than a hundred bucks.”
Prediction Not checkable as stated
Stewman: Hardcore Closer reached $2.3M in 2016, targeting $5M for 2017
“So far this year, we are at gross sales. This is nuts compared to last year, right? But we are at 2.3 million for the year this year. And I hope to finish at a little over three million and then next year be able to hit five to six.”
Assertion Not checkable as stated
Stewman: Generating $20k Monthly in Software Affiliate Commissions
“And I've built up about 20,000 dollars a month in residual affiliate commissions that come into between lead pages and a Weber and click funnels and lead pops and card tap and all the people that I work with.”
Disclosure
Stewman: Hardcore Closer email list reaches 35,000 subscribers
“My list is right at 35,000 people right now on that blog.”
Disclosure
Stewman: Hardcore Closer surpassed 4,000 total unique buyers
“A little over 4000.”
Assertion Not checkable as stated
Stewman: Hardcore Closer generated $96k gross and a $30k loss in 2012
“The gross sales was like 96,000 dollars, but you know, you, I took a loss of like 30 grand with the IRS or whatever”
Assertion Not checkable as stated
Stewman: Hardcore Closer Direct Sales Are 99.9% One-Time Purchases
“It's 99.9% one-time stuff. Now, on the flip side, that's just sales from Hardcore Closer.”
Assertion Not checkable as stated
Stewman: The Hardcore Closer podcast averages 25,000 monthly downloads
“I believe we're getting right at about 25,000 downloads per month across all of our channels.”