The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Moran: Amazon sales do not create real customers without direct capture
“And taking a sale on Amazon is neither of those. It's taking a sale. It's not taking a customer. When you buy from Amazon, you don't really know who you bought from. You just bought from Amazon, right? Who says, oh, I bought this thing from this company. No, y…”
Moran: Amazon's 30% fee is cheaper than most customer acquisition costs
“They take about 30%, which sounds ridiculously high on the surface, but at the same time, if you were to pay for customer acquisition somewhere else, you're going to pay an affiliate more than that. You're probably going to pay more than 30 bucks a head for yo…”
Moran: Ranking on Amazon operates like Google SEO in 2009
“So, I mean, the process of Amazon is, is really like Google back in 2009, right? You want to rank for keywords. You want to get good conversion rates so that Amazon sees you as authoritative, and a sale is like a link, and that's how you rank for certain keywo…”