Moran: Amazon sales do not create real customers without direct capture
Ryan Moran · How To Launch Your First Conference with Ryan Moran of Freedom Fast Lane: Financial Freedom, Personal Growth, and Extraordinary Living · Jan 23, 2016 · at 3:04
Ryan Moran, founder of Freedom Fast Lane, discusses e-commerce brand building and customer retention with Nathan Latka.
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“And taking a sale on Amazon is neither of those. It's taking a sale. It's not taking a customer. When you buy from Amazon, you don't really know who you bought from. You just bought from Amazon, right? Who says, oh, I bought this thing from this company. No, you say I bought it on Amazon. So our process is step one to get to like that first hundred K a month mark that that requires ranking for certain keywords. But beyond that, then it becomes how do we extract these sales and turn them into customers who love us and want to buy from us no matter where we are. And that's how we build what I would consider real company.”
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