The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 23 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Moran: Amazon sales do not create real customers without direct capture
“And taking a sale on Amazon is neither of those. It's taking a sale. It's not taking a customer. When you buy from Amazon, you don't really know who you bought from. You just bought from Amazon, right? Who says, oh, I bought this thing from this company. No, y…”
Moran: Packaging inserts capture Amazon buyer data for external marketing funnels
“The most Simple way would you can put things in your packaging in order to draw attention to other, other websites or other squeeze pages. And that's one of the things we focus on.”
Moran: Tai Lopez built a massive audience in 18 months through aggression
“The way that he actually got himself out there was more aggressive than most people willing to do, which is why he has built a very large audience larger than most people spend their lives doing. And he did it in like 18 months.”
Moran: Acquired Capitalism.com for $100,000 on multi-year seller financing
“So it was a 100,000, which I thought was an the steel of the century. It was, and it was also financed. So it's broken up over several years.”
Moran: Amazon's 30% fee is cheaper than most customer acquisition costs
“They take about 30%, which sounds ridiculously high on the surface, but at the same time, if you were to pay for customer acquisition somewhere else, you're going to pay an affiliate more than that. You're probably going to pay more than 30 bucks a head for yo…”
Moran: Amazon's product search ranking is determined by total sales volume
“Amazon's algorithm is all based on sales. So whatever you can generate, as far as quantity of sales, that will determine how you rank.”
Moran: Amazon's algorithm counts any sale over $5 as full price
“It has diminishing returns at about five bucks a unit, which who cares? But if you're able to take more than that per sale, Amazon basically registers that as a full price sale”
Moran: Ranking on Amazon operates like Google SEO in 2009
“So, I mean, the process of Amazon is, is really like Google back in 2009, right? You want to rank for keywords. You want to get good conversion rates so that Amazon sees you as authoritative, and a sale is like a link, and that's how you rank for certain keywo…”
Moran: Charity donation product registrations effectively capture Amazon customer emails
“A portion of your profits is donated to such and such a charity. Go here to register this product for a donation would be one that we've used.”
Moran: Business revenues doubled in six months to $1 million per month
“So when I was on the show in December, I think our revenues were about half a million dollars a month. And now they're about a million dollars a month.”
Ryan Moran: Physical products drive 75% of monthly revenue
“Well, in February we did 1.3 million and that was right after a launch because like 300 ish thousand came from a launch of the coaching. So the, my, what I call my real businesses, the businesses that I actually operate and that don't have my name attached to …”
Moran: 90% of physical product revenue comes from Amazon
“Yeah, we have retail presence. We have an e-commerce store, but 90% of our revenue right now is from Amazon.”
Moran: Most Amazon sales come from organic search keyword ranking
“Most of them come from organic sales from ranking for keywords.”
Moran: Gary Vaynerchuk's business just crossed $100 million in revenue
“And we had Gary Vaynerchuk who just crossed a hundred million dollars in revenue.”
Moran: Previous Conference Generated $400K Revenue on $350K Costs
“We just made, we made about 50,000 dollars. Yeah. So we took in about 400,000 in revenue and spent about 350 of that.”
Moran: Upcoming conference projected to gross $700,000 to $800,000
“So I think this one will be about 400,000. And I think we'll, we'll bring in about seven to 800,000.”
Moran: Physical product businesses generated $500,000 in monthly revenue in October
“In October, we did collectively about half a million a month.”
Moran: Warranty package inserts fail while eBook lead magnets work well
“I've seen people do warranties, which I think is a really bad one. I've seen people do eBooks, which I think is a fairly good one.”
Moran: Sold yoga e-commerce brand for under a 3x revenue multiple
“So it was the revenue multiple was less than three. I don't know what it came down to exactly, but it was less than that. If you don't factor in the other pieces that were involved that are variable, meaning Some interests in some other projects. The actual ca…”
Moran: Freedom Fast Lane Live committed $150,000 to speaker fees
“We're collectively in for like a 150,000.”