The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Podcast appearances drove far more book sales than affiliate partners
“So we moved a ton more books through podcasting than I expected and a lot less through you know, people that I would consider partners and friends.”
Ryan Levesque Jul 14, 2016 ▶ 9:24 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque
Assertion Not checkable as stated
Ryan Levesque's top marketing funnel captures up to 100,000 emails daily
“The, my most successful market today We do upwards of between 95 and 100,000 email opt-ins, so leads, per day. That's daily.”
Ryan Levesque Jul 14, 2016 ▶ 11:11 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque
Assertion Not checkable as stated
Ryan Levesque sold 55,000 copies of his self-funded book 'Ask'
“Between 55 and 55,060 thousand copies.”
Ryan Levesque Jul 14, 2016 ▶ 4:19 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque
Prediction Not checkable as stated
Ryan Levesque projects a $250,000 to $500,000 advance for next book
“It'll be a six figure advance. Well, I don't think it'll be a seven figure advance. It'll be a six figure advance. And I think probably, you know, the sweet spot that I'd be hoping for would be in the 250 to five, 500,000.”
Ryan Levesque Jul 14, 2016 ▶ 7:42 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque
Assertion Not checkable as stated
Ryan Levesque generated $1M annually across three quirky niche e-commerce markets
“So I executed the ask method in three markets. Scrabble tile jewelry, orchid care, and memory improvement... Collectively over a million a year.”
Ryan Levesque Jul 14, 2016 ▶ 12:15 Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque
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