The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Holmes: Founders sleeping 2 to 3 hours is an unhealthy myth
“I don't believe in the myth of CEOs that don't sleep. I think CEOs that don't sleep die and die early, and so I believe in the power of sleep. I think that sleep is when you heal. I think sleep is when your mind recharges, and I believe in getting, you know, a…”
Ryan Holmes Dec 6, 2017 ▶ 24:44 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Insight
Holmes: Aspiring founders should do services work to find billion-dollar problems
“Agency is an incredible place. I, when I talk to young entrepreneurs that are, you know, they feel like I want to do a business. I don't know what it is. You know, I often will tell them, you know, go do services work for a while. Somebody is going to bring yo…”
Ryan Holmes Dec 6, 2017 ▶ 10:05 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Holmes: Hootsuite generates 30,000 self-serve signups per day
“All of our leads are generated through our freemium signups, our pro signups, our self-serve signups. They come in through those channels. So we get, you know, 30,000 signups a day.”
Ryan Holmes Dec 6, 2017 ▶ 13:42 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Holmes: Hootsuite has 16 million seats
“That's sixteen million seats.”
Ryan Holmes Dec 6, 2017 ▶ 18:23 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Holmes confirms Hootsuite has passed $100M in ARR
“Yeah, we are.”
Ryan Holmes Dec 6, 2017 ▶ 20:55 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Hootsuite is cashflow positive with no pressure to IPO
“We've built a company that's cashflow positive, and therefore there aren't any pressing forces for us.”
Ryan Holmes Dec 6, 2017 ▶ 21:27 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Holmes: Hootsuite customer contracts range from tens of dollars to millions
“We have teams of tens of thousands using our product on a daily basis to, Help connect with their customers, and so the model matures, so we go from tens of dollars to millions of dollars in terms of the spectrum of our customers.”
Ryan Holmes Dec 6, 2017 ▶ 4:27 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Disclosure
Hootsuite self-serve LTV is hundreds; enterprise averages tens of thousands in ARR
“So I'm going to have to, you know, it's in the hundreds of dollars for LTV. And, you know, on the enterprise side you know, it's tens of thousands of dollars in terms of annual recurring and you know, just in, in kind of general numbers.”
Ryan Holmes Dec 6, 2017 ▶ 5:38 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Supported
Holmes: Hootsuite has raised north of $200 million to date
“Yeah, to date I, you know, it's north of 200.”
Ryan Holmes Dec 6, 2017 ▶ 11:07 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Disclosure
Holmes: Much of Hootsuite's funding went toward secondary liquidity for early investors
“A big chunk of the fundraising that we did do was for secondary liquidity for early investors.”
Ryan Holmes Dec 6, 2017 ▶ 11:44 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Holmes: Hootsuite has over 200 app directory partners and millions of installs
“We've got over 200, ah, different partners built out in our app directory so far. We have millions of installations of apps in our app directory.”
Ryan Holmes Dec 6, 2017 ▶ 17:20 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Insight
Holmes: App installations and API integrations directly increase customer retention
“Every time we see an app install or an API integration, we know that that customer is more likely to stay with us because we're more connected, more meshed into their overall marketing and customer support stack.”
Ryan Holmes Dec 6, 2017 ▶ 17:29 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Holmes: Hootsuite has customer deployments of up to 10,000 seats
“I mean, the law of large numbers, some of the big enterprises obviously take out, we have 10,000 seat deployments.”
Ryan Holmes Dec 6, 2017 ▶ 18:32 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Hootsuite reaches nearly 1,000 total employees
“We are at almost exactly 1000 employees.”
Ryan Holmes Dec 6, 2017 ▶ 21:39 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Disclosure
Holmes: Every Hootsuite team member is a company shareholder
“Everybody's a shareholder in the business, so you know, any offer we have to consider”
Ryan Holmes Dec 6, 2017 ▶ 23:16 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Not checkable as stated
Hootsuite launched its first MVP in two months
“And we put out a prototype, really rapid, you know MVP, got it out in probably two months, and had immediate traction on it.”
Ryan Holmes Dec 6, 2017 ▶ 7:16 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
Assertion Supported
Hootsuite charged nothing for over a year after 2008 launch
“Yeah, we didn't charge for over a year. So from 2008 fall to, you know, a year into it, we did not charge.”
Ryan Holmes Dec 6, 2017 ▶ 7:56 865 SaaS: Hootsuite On It's 16m Paying Customers, $100m+ ARR and Social Media Marketing
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