The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Jacobson: Immediate 30-minute browsing history defines peak customer purchasing intent
“Why don't we find somebody who spent 20 of the last 30 minutes researching travel? That's a really high intent customer right now. We want to target them very, very heavily right now. A day later when that person is researching taxes, no point in getting in fr…”
Ron Jacobson Oct 26, 2017 ▶ 3:46 824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
Insight
High SaaS pricing filters out unscalable, high-churn smaller companies
“What I learned on the media side of the business was that a lot of the smaller companies are just not, they're not in a position where they can actually scale. And those customers are not the customers I want to be spending my time with. So the price point is …”
Ron Jacobson Oct 26, 2017 ▶ 8:48 824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
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