The Ledger
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Nelson predicts the business intelligence market will undergo future consolidation
“I think that the market, our space will go through a consolidation, but we're not there yet.”
Grow.com more than doubles customer base in 12 months
“We've more than doubled in the last 12 months.”
Grow.com averages $8,100 in annual contract value
“Average deal size ends up being about 8100 a year in ACV, annual contract value.”
Rob Nelson: Grow.com maintains about 2% monthly logo churn
“You know, we're about two percent. You know, I think healthy SMB churn. So yeah, that's what we've been targeting.”
Grow.com achieves a 6 to 7 month CAC payback period
“You know, we've got a payback period of about six to seven months.”
Rob Nelson: Grow's ARPU is about $600 per month
“So our average you know, average, our ARPU is, is like, 600 dollars a month.”
Nelson: 76% of Grow trial customers convert to paid annual plans
“Yes, 75%.
That's pretty good.
Yeah, we feel good about that.
70, you know, 76% in the last 90 days
You know, renew from that trial period.”
Rob Nelson: 50% of Grow customers log in daily, 92% monthly
“And half of our customers log in every day.
And 90% of our customers, 92% of our customers log in you know, are logging in at least once a month.”
Grow.com expanded its team from 12 to about 70 people in 10 months
“We have about 70 right now, and in January we were at 12.”
Nelson: Grow.com will surpass $350k MRR by December 2016
“Oh, yeah, I mean, we'll, we'll surpass that.”