The Ledger
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Emrich: Big tech companies lack the hustle to commercialize IP
“Many times they'll have a piece of IP, like, you know, something that they built that they know has a commercial application, but it's not necessarily in the DNA of a big company to make to commercialize it well. They don't have that hustle.”
Emrich: Major media firms lack audience scale for hyper-targeted brand ads
“Even the largest media companies like a CBS or NBC or Disney or firms like that, they don't have enough of the exact people that that brand advertiser wants to see or hit. And so they need to go off of their owned and operated properties.”