The Ledger

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Insight
SaaS founders should prioritize product stickiness over CAC payback periods
“I would much more have them, I would suggest for them to focus much more on how sticky their product is, because I get the point of getting their money back and recovering and the importance of that, but if they turn after three years or four years, eventually…”
Rob Bernshteyn Dec 25, 2017 ▶ 9:08 884 SaaS: From Startup to $1b+ IPO, the Coupa Story
Insight
SaaS IPOs primarily serve to grant market legitimacy and reassure enterprise buyers
“That's more for marketplace legitimacy. It helps customers feel much more confident that you're around for the long term. You're not just going to get tucked in somewhere.”
Rob Bernshteyn Dec 25, 2017 ▶ 7:40 884 SaaS: From Startup to $1b+ IPO, the Coupa Story
Insight
SaaS magic numbers above 1.0 show underinvestment; below 0.5 show risk
“If you're sort of over one on SAS magic number, you're under pressing into the market, you're below .5, you're kind of risky and you could argue maybe even buying the business. So you could stay at kind of .75, you know, if you're a little overall efficient, i…”
Rob Bernshteyn Dec 25, 2017 ▶ 11:25 884 SaaS: From Startup to $1b+ IPO, the Coupa Story
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