The Ledger
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Carlson: Hostile PE takeovers of microcap SaaS are impractical without management buy-in
“When you're dealing with companies our size, it's very difficult for you to purchase that many shares and have it not move the needle. And so it becomes potentially prohibitively expensive. But what I'd really like to believe is that any company you know, a co…”
Carlson: SharpSpring gets hundreds of percent expansion over customer lifetimes
“We have hundreds of percentage points of expansion revenue over the lifetime of our customers.”
Carlson: SharpSpring is the number two marketing platform for agencies
“Today, we're the number two company amongst digital marketing agencies.”
Carlson: Non-SaaS public investors often misunderstand CAC and payback periods
“Oftentimes investors don't understand when we get to the point where we're talking about our CAC and LTV ratios and things that I share with you. You know, there's strong arguments for investing, but then you've got longer payback periods than maybe an investo…”
Carlson: Agencies generate about 90% of SharpSpring's revenue
“We've really built our whole business around agencies. It's about 90% of our revenue.”
Carlson: SharpSpring is at $13M-$14M ARR, growing over 50%
“This year we're somewhere around you know, 13, fourteen million dollars. We don't really, and we've been growing about 50%, little, little north of 50% on our core, core business, and have been doing that since we started.”
Carlson: SharpSpring serves 1,400 agencies and 6,500 businesses
“We've got about 1400 agencies around the world and about 6500 businesses on the platform.”
Carlson: SharpSpring sold its SMTP division for $15M
“I think it's public. So I think I can tell you it was fifteen million dollars.”
Carlson: SharpSpring became public through SMTP acquisition rather than traditional IPO
“Actually the company that acquired us was a very small public company called SMTP. I was not part of that company. They were public. And so we became part of that company ended up selling that company. And so suddenly Sharp Spring is a small publicly traded co…”
Carlson: SharpSpring spends $6,100 in CAC per customer
“So we're paying about 6000 and our last quarterly update, we paid 6100 dollars to acquire a customer.”
Carlson: SharpSpring agency customer LTV exceeds $50,000
“And just to get to kind of the next question, the lifetime value of our customers is north of 50,000 dollars when we talk about our agency partners. So pretty fantastic, you know, eight times CAC to LTV ratios.”
Carlson: SharpSpring monthly logo churn is well below 3%
“On a logo basis, we're doing we're well south of three percent churn on a monthly a logo basis.”
Carlson: SharpSpring loses about $15,000 per month in gross churn
“In terms of gross revenue, revenue, gross revenue attrition, I would say we're losing you know, with, if we're losing 25 customers or 30 customers a month at 500 dollars, 15,000 dollars a month in terms of just revenue attrition from the lost customers.”