The Ledger
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Grainger funded Mavenlink for three years by selling his Accenture stock
“Just before we started the company, I had sold a lot of my, not a lot, but enough of my Accenture stock. I was a, I had founder's stock at the time. Oh, great. Did well there. And sold some stock that funded our company for three years.”
Mavenlink spent nearly $1M in self-funding before monetizing
“Probably by the time we got to beginning monetizing the business, we'd probably spent nearly a million dollars.”
Grainger: Mavenlink acquires dozens of businesses monthly at near-zero CAC
“We acquire a great number of customers for free. And when I say largely, I mean, these are, you know, dozens and dozens and dozens of new businesses every single month at zero acquisition costs for all intents and purposes, other than the cost of producing con…”