The Ledger

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Insight
Mason: Missive's comparison pages explicitly state product shortcomings to deter poor-fit users
“It's a honest take. When there are some shortcomings in Missive compared to the other product, we do state it clearly, and we don't want to bring users in who won't like Missive and would actually rather use Spark or, like, a more personal-oriented email app.”
Raphael Mason Jul 30, 2022 ▶ 15:24 I love these guys. 3 co-Founders bootstrap to $2m in ARR. Beautiful business.
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