The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Rader: Most scaling SaaS companies do not need multi-touch attribution
“There's fully multi-touch attribution on big marketing spend that most do not need at this point, and it's really kind of trying to systematically go from peak to peak and not trying to buy systems that are either ahead of the curve or not being behind where y…”
Phil Rader Jul 4, 2023 ▶ 15:52 The Sales & Marketing Tech Stack to Scale Successfully from $1 - $100M+ ARR
Assertion Supported
Salespeople spend only 30% of their working time actually selling
“So, 30% of the time, salespeople are actually selling.”
Phil Rader Jul 4, 2023 ▶ 7:45 The Sales & Marketing Tech Stack to Scale Successfully from $1 - $100M+ ARR
Insight
Structured GTM processes help SaaS founders avoid overhiring and downsizing
“When you have this structure and process built, you can do it much better on your hiring cycle. Make sure that you're not over hiring and then condensing like we see a lot in our ecosystem. You're hiring systematically based on these processes that you've put …”
Phil Rader Jul 4, 2023 ▶ 11:26 The Sales & Marketing Tech Stack to Scale Successfully from $1 - $100M+ ARR
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