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The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Daboll: Ad effectiveness can only be understood by benchmarking against all ads
“Our philosophy is you only know if an ad's good if you know how good every ad is good because we're all being bombarded with ads every day.”
Peter Daboll May 7, 2018 ▶ 2:17 1017 The New Nielsen? $12m in Revenue Says, Maybe!
Insight
Daboll: Digital video advertising will be won by fewer, higher-quality creatives
“So the question is, what's going to win in this battle is going to be fewer and better.”
Peter Daboll May 7, 2018 ▶ 11:48 1017 The New Nielsen? $12m in Revenue Says, Maybe!
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