The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Campbell: Paddle assumes full legal tax liability for its software customers
“Tax is completely taken care of. Like, not like, Hey, we show you how much tax it's like, no, no, no. It's completely taken care of. Like if your tax gets messed up, we go to jail. Like you don't go to jail. We go to jail because we're the ones that are actual…”
Campbell: Free software must outperform paid competitors to gain user adoption
“What a lot of people don't realize it has to be better than the paid competition. If it's worse than the paid competition, what ends up happening is people just, they don't use it, right? Because it's not worth it. Like their time, most of the time.”
Campbell: Superior free software with great support drives outsized brand power
“If you can have a free product that's better than the paid competition and the support is good. Holy cow. Like it's an amazing thing for your brand and your market. So we made serious dedication that we wanted like great support, even though it was free. And s…”
Campbell: Salesforce is built for manager reporting, not sales reps
“Salesforce isn't built for the sales rep. It's built for the VP or the director level, the reporting, making sure the AEs are doing their activities.”
Campbell: Next wave of SaaS focuses on 'Do It For You' automation
“This next wave of SaaS is basically focused on like, how do I enable you, Nathan, the ability to focus on your customer and focus on basically your product and your team, the three things that you should be focused on by basically taking all this other stuff o…”
Campbell: Value-metric pricing automatically bakes expansion revenue into SaaS models
“I think that you need to be charging based on where the value is ascribed in your product. So per seat, per contacts, per amount of data enriched, per et cetera, because it bakes in expansion revenue into your actual business model. So that even if you're not …”
Campbell: SaaS customers want pricing done for them due to trust gaps
“Pricing, there's a trust gap. Like there's a lot of products out there that have trust gaps where it's like, you can give them the tools to do the thing, but at the end of the day, they're like, can someone just do this for me? And help me understand like what…”
Campbell: Quoting flat rates instead of percentages makes B2B sales significantly easier
“A percent cut feels punitive, but if I position it as a flat rate, that is essentially a percentage anyways, like that little mind trick, like makes the sales process so much easier.”
Campbell: Bootstrapped founders should always keep basic M&A decks and data rooms ready
“I think you should always be ready to like run a process. And that means like, even if you're bootstrapped, have a deck, have like an overview, like memo or a deck or whatever it is have like some of your financials or a data room. Like you don't have to have …”
Campbell: Track and nurture potential acquirers on a dedicated board deck slide
“This is another thing that you should do is you should always keep potential acquirers, I would say, warm. So for the past number of years, we had like a slide in our board deck of like, here are the potential acquirers. And then basically like, where is the s…”
Campbell: SaaS pricing complexity must scale with sales touch depth
“It's a function, the complexity, you can get more complex the deeper your sales process is, less complex, you know, the more touchless your sales process is.”