The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Campbell: ProfitWell exec delayed signing employment agreement for a year
“Like we did like FACU didn't sign his employment agreement for like a year because we were like worried that we were going to have to like take the source code.”
Campbell: ProfitWell used Amazon's backloaded 10/20/30/40 equity vesting for employees
“We actually have profitable. The one thing that we did is we did like backward bending vesting. So it was 10, 20, 3040. It's kind of like how Amazon used to do it. So like you only get a 10% of your shares allocated shares when you get over that one year cliff…”
Campbell: ProfitWell rejected potentially more lucrative buyout offers to protect team
“And we did get other offers. Those other offers, they were not as compelling from a team perspective. They might have been more lucrative depending on how you look at it, but it was one of those things where the core of us as well as like myself wanted to keep…”
Campbell: ProfitWell has secretly acquired a subscription analytics competitor
“We are buying another person in the space. The deal's closed and we're going to announce it within the next month or so.”
Campbell: ProfitWell and Paddle kept acquisition valuation opaque at "over $200M"
“We were a little non-specific, like over two hundred million. Cause also like we're continuing to work on a team. And so it's like, I don't know, there's some advantages in like being public. There's advantages in being opaque. We kind of chose translucent bas…”
Patrick Campbell discloses he has Asperger's
“I have Asperger's, so that's another thing I don't think I've ever told you, and I've been more open about that recently”
Campbell: Price Intelligently drove vast majority of early ProfitWell revenue
“In 2018, 2019, it was. The vast majority. So our revenue, like, cause we didn't start stepping on the gas for retain basically, or recognize our two paid like other products until probably 2019. So we had a trickle of revenue probably in 2018 from retain. We s…”
Campbell: Price Intelligently ACV was around $150K in 2018-2019
“I think the ACV was lower, like, closer to one 50, I think during that time.”
Campbell: Price Intelligently margins are 55-60% versus 95% for Retain
“Like the margin on that business is closer to like 55, 60%. Then, you know, like retain the margin is like 95%.”
Campbell: ProfitWell scaled with zero paid acquisition before hiring marketing
“We don't spend, like, we literally just hired our first marketing person, like, a couple months ago. We had some outsourced spending, so if I had to actually quantify it was probably around 10 K a month, but that was for people. We were spending zero dollars o…”
ProfitWell generates roughly $150,000 annual ARPU on Price Intelligently
“Especially on the price intelligence side, so our ARPU over there is probably around a 150,000 per year.”
Campbell: ProfitWell's early $50/month software made under $1K MRR
“Oh yeah. Like probably under a thousand dollars MRR. Right. Like cause we got it out there and then you have to understand like at that time there wasn't this like indie hacker community. There wasn't product hunt.”
Campbell: I gained 100 pounds while building ProfitWell
“You know, I, I've gained a hundred pounds through this business so it's been one of those things, and I, like, it's not the business's fault. It's definitely my fault, but it's been one of those things where I think I definitely, like, sacrificed the body a li…”