The Ledger
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Huthmeyer: Micro-SaaS acquisition targets are currently overvalued
“Spent a lot of time, quite frankly, so far valuations are really high. So I wanna, you know, it doesn't help me to buy something that's overvalued.”
Huthmeyer acquired Auto Forward SMS for $7,500 after prior deal collapsed
“I bought it for seven and a half grand, I think, because the owner had the deal lined up, but the guy who bought it, like bought it, Before me, never sent the money, never did the transfer.”
Auto Forward SMS generates slightly over $10,000 in monthly recurring revenue
“It's just a little bit more than 10, 10 K USD.”
Auto Forward SMS relies entirely on organic search with zero paid marketing
“I don't do any paid marketing or anything. I'm purely, you know, people find it on, on Google.”
Auto Forward SMS reports 8% monthly churn and 15% monthly growth
“So churn is at eight percent right now per month, which is quite high by SAS standards, I think, but it has been growing like, I want to say, 15% per month over the past year.”
Huthmeyer compensates engineering partner with 20% monthly profit share
“And so I promised him 20%. And so he takes 20% every month of, you know, the profit that we make.”