Disclosure certainty 3/5 debate potential 1/5

Huthmeyer acquired Auto Forward SMS for $7,500 after prior deal collapsed

Norbert Huthmeyer · Hacker Buys a SaaS Project for $7,500, Now Does $120,000 in Revenue · May 8, 2022 · at 2:38

Micro-SaaS entrepreneur Norbert Huthmeyer recounts to Nathan Latka how he acquired Auto Forward SMS on Flippa.

0:00 / 0:12exact quote · 12.8s
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“I bought it for seven and a half grand, I think, because the owner had the deal lined up, but the guy who bought it, like bought it, Before me, never sent the money, never did the transfer.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Norbert Huthmeyer

Opinion
Huthmeyer: Micro-SaaS acquisition targets are currently overvalued
“Spent a lot of time, quite frankly, so far valuations are really high. So I wanna, you know, it doesn't help me to buy something that's overvalued.”
Norbert Huthmeyer May 8, 2022 ▶ 11:33 Hacker Buys a SaaS Project for $7,500, Now Does $120,000 in Revenue
Disclosure
Auto Forward SMS generates slightly over $10,000 in monthly recurring revenue
“It's just a little bit more than 10, 10 K USD.”
Norbert Huthmeyer May 8, 2022 ▶ 4:52 Hacker Buys a SaaS Project for $7,500, Now Does $120,000 in Revenue
Disclosure
Auto Forward SMS relies entirely on organic search with zero paid marketing
“I don't do any paid marketing or anything. I'm purely, you know, people find it on, on Google.”
Norbert Huthmeyer May 8, 2022 ▶ 8:29 Hacker Buys a SaaS Project for $7,500, Now Does $120,000 in Revenue
Assertion Not checkable as stated
Auto Forward SMS reports 8% monthly churn and 15% monthly growth
“So churn is at eight percent right now per month, which is quite high by SAS standards, I think, but it has been growing like, I want to say, 15% per month over the past year.”
Norbert Huthmeyer May 8, 2022 ▶ 13:57 Hacker Buys a SaaS Project for $7,500, Now Does $120,000 in Revenue
Disclosure
Huthmeyer compensates engineering partner with 20% monthly profit share
“And so I promised him 20%. And so he takes 20% every month of, you know, the profit that we make.”
Norbert Huthmeyer May 8, 2022 ▶ 15:26 Hacker Buys a SaaS Project for $7,500, Now Does $120,000 in Revenue
Assertion Not checkable as stated
Auto Forward SMS generates $9,300 monthly revenue on under $500 in costs
“So last month we had a revenue of 9.3 grand and with very little costs. I don't know exactly, but, It's way below 500 bucks a month.”
Norbert Huthmeyer May 8, 2022 ▶ 16:00 Hacker Buys a SaaS Project for $7,500, Now Does $120,000 in Revenue
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