The Ledger
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Sensorberg CEO: Open platforms will beat GE and Siemens in smart buildings
“In the future, it's not going to be like the GE or Siemens doing all that with a proprietary solution, but it's, you know, many folks can contribute.”
Von Roeder: European real estate sector is conservative and doesn't understand SaaS
“Because in the retail in the, sorry, in the real estate industry, at least in Europe, very conservative, so they don't understand SaaS.”
Von Roeder: Sensorberg will generate €2.5M in 2019 revenue, 20% recurring
“We make this year, we make round about two and a half million euros overall. And I would guess 20% is recurring for now.”
Sensorberg has maintained zero customer churn in its entire company history
“We have zero churn so far in the whole history of the company.”
Von Roeder: Berlin offers the best engineering talent in Europe
“Most are actually based in Berlin because you get, you know, the best engineers in Germany or probably I would say in Europe you get in Berlin.”
Sensorberg targets a €20M valuation for its current funding round
“I would say we're in the ballpark of around twenty million.”
Sensorberg earns 50% hardware margins but CEO prefers making hardware free
“Well, 50% right now, but actually in my ideal world, I would give away the hardware for free and just make money with the second part, which is the SaaS model.”
Sensorberg door controller costs more than €200 per unit to manufacture
“More than 200 if you just take the door controller.”
Von Roeder: Sensorberg raising low single-digit million round to break even
“I'm currently raising another round of you know, low single million digit because I want actually us to be able to go break even late next year, early,”
Von Roeder: Sensorberg grew from €100k to €2–3M revenue, targeting €7M
“The first year I took over, we made overall a hundred K revenues overall recurring in one time. Last year we made, I don't know, let's say 700. This year we make between two and three million. Next year we want to do seven.”