Sensorberg earns 50% hardware margins but CEO prefers making hardware free
Michael Von Roeder · 1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg · Aug 7, 2019 · at 4:00
Michael Von Roeder, CEO of Sensorberg, discusses the unit economics and margins of the company's access hardware versus its recurring SaaS software.
0:00 / 0:08exact quote · 8.1s
720p mp4 · rendered on demand · StarZero watermark
“Well, 50% right now, but actually in my ideal world, I would give away the hardware for free and just make money with the second part, which is the SaaS model.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Michael Von Roeder
Sensorberg CEO: Open platforms will beat GE and Siemens in smart buildings
“In the future, it's not going to be like the GE or Siemens doing all that with a proprietary solution, but it's, you know, many folks can contribute.”
Von Roeder: European real estate sector is conservative and doesn't understand SaaS
“Because in the retail in the, sorry, in the real estate industry, at least in Europe, very conservative, so they don't understand SaaS.”
Von Roeder: Sensorberg will generate €2.5M in 2019 revenue, 20% recurring
“We make this year, we make round about two and a half million euros overall. And I would guess 20% is recurring for now.”
Sensorberg has maintained zero customer churn in its entire company history
“We have zero churn so far in the whole history of the company.”