The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Kit abandoned taking a 10% ad-spend cut because it cheapened the brand
“We just do the flat fee. We had a 10% little bit for a second, but we just learned that that really kind of cheapened our brand and it really wasn't kind of hitting on the morals of what we wanted to be as a business.”
Michael Perry Sep 19, 2016 ▶ 9:37 KitCRM, $38K MRR, 2000 Customers
Disclosure
Kit plans a 2016 priced round to fund headcount and burn
“Yeah. I mean we're, you know, we're fortunate enough to be, we're obviously revenue generating and we're, you know, gravitating towards a break even point. But you know, we're not in the business obviously just To reach break even, you know, we want to increas…”
Michael Perry Apr 3, 2016 ▶ 5:48 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit allocates its entire customer acquisition budget to Facebook ads
“We're spending all of our money on Facebook.”
Michael Perry Sep 19, 2016 ▶ 7:48 KitCRM, $38K MRR, 2000 Customers
Disclosure
Kit CRM spends its entire customer acquisition budget on Facebook ads
“We're spending all of our money on Facebook.”
Michael Perry Apr 3, 2016 ▶ 9:02 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit CRM dropped a 10% ad fee because it cheapened the brand
“We just do the flat fee. We had a 10% little bit for a second, but we just learned that that really kind of cheapened our brand and it really wasn't kind of hitting on the morals of what we wanted to be as a business.”
Michael Perry Apr 3, 2016 ▶ 10:50 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit Basic costs $10 to $100 monthly; Pro costs $25 to $150
“So the monthly fee for kit basic starts at 10 dollars a month and can go up to a hundred and kit pro starts at 25 dollars a month and can go up to a 150 dollars per month.”
Michael Perry Sep 19, 2016 ▶ 2:21 KitCRM, $38K MRR, 2000 Customers
Disclosure
Kit has raised slightly over $1 million via convertible notes
“We've raised a little over a million dollars.”
Michael Perry Sep 19, 2016 ▶ 4:26 KitCRM, $38K MRR, 2000 Customers
Disclosure
Kit CRM has raised slightly over $1 million in total funding
“We've raised a little over a million dollars.”
Michael Perry Apr 3, 2016 ▶ 5:39 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit CRM does not need to raise additional capital in 2016
“If we didn't raise money this year, it wouldn't make a difference. We're in a unique situation where we've been very patient with how we spend capital.”
Michael Perry Apr 3, 2016 ▶ 14:08 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Disclosure
Kit CRM founder Michael Perry went up to two years without salary
“There's been times where, you know, I went for a year and a half without paying myself or two years without paying myself.”
Michael Perry Apr 3, 2016 ▶ 14:44 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
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