The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Maximoff: Revenue sharing discourages marketing leaders from maxing out their budgets
“Because right now everyone in performance based and revenue sharing they also think twice before spending money. So it means that whenever you send whenever you set up a budget for a marketing leader, for example, a 100,000 dollars a month, they won't want to …”
Maximoff: Setting account manager KPIs is the only way to scale testimonials
“We even have a KPI inside our team for our account manager to be able to collect this many reviews every month, because that's the only way you will do it gradually, and you do it consistently every month”
Maximoff: Proprietary SaaS and agency services create a self-reinforcing sales flywheel
“By creating SaaS product, I was able to increase my sales numbers for my agency, and because my agency numbers are higher, and we can generate more leads and more customers, I'm able to upsell those customers with my product, which is like a circle, right? So …”
Maximoff: Sending over 200 daily cold emails per Google mailbox damages deliverability
“When I'm using Google as an ESP, one mailbox has A natural limit of under 250 emails per day that can be sent with a delay about 200 seconds between emails. So it means that I can send only 200, because if I send more, then it harms my reputation”