The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Maximoff: Belkins grants zero employee equity, opting for revenue sharing instead
“So this is how the cap table looks for us. So we don't give away equity to anyone. So me and my partner, so the way it works is the way it works is we are purely performance based and revenue sharing base.”
Maximoff: Revenue sharing discourages marketing leaders from maxing out their budgets
“Because right now everyone in performance based and revenue sharing they also think twice before spending money. So it means that whenever you send whenever you set up a budget for a marketing leader, for example, a 100,000 dollars a month, they won't want to …”
Maximoff: Setting account manager KPIs is the only way to scale testimonials
“We even have a KPI inside our team for our account manager to be able to collect this many reviews every month, because that's the only way you will do it gradually, and you do it consistently every month”
Maximoff: Proprietary SaaS and agency services create a self-reinforcing sales flywheel
“By creating SaaS product, I was able to increase my sales numbers for my agency, and because my agency numbers are higher, and we can generate more leads and more customers, I'm able to upsell those customers with my product, which is like a circle, right? So …”
Maximoff: Belkins rewards successful product creators with company-wide revenue sharing
“Whenever we start a new product within this organization, then essentially if that product is successful, like folderly, then the person who built that product is able to get the revenue sharing from the whole company.”
Maximoff: Sending over 200 daily cold emails per Google mailbox damages deliverability
“When I'm using Google as an ESP, one mailbox has A natural limit of under 250 emails per day that can be sent with a delay about 200 seconds between emails. So it means that I can send only 200, because if I send more, then it harms my reputation”
Maximoff: Folderly was funded entirely by profits from the Belkins agency
“And we obviously didn't you know, didn't raise any money or et cetera, because we had, you know, we had the agency that can finance that.”
Maximoff: Belkins lowers CAC by selling SaaS to 5,000 lost agency deals
“Belkins agency been on the market for five years, and we already have Probably 5000 or 6000 lost deals in our pipeline. We are able to access those deals to sell the product, right? So in a way it's decreased the acquisition cost for those.”