The Ledger

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Disclosure
Hamilton: Peeva auto-enrolls pets chipped by other brands for free
“Every pet that is already chipped with another brand. Is auto enrolled into Piva at no cost of the hospital or the pet owner.”
Michael Hamilton Nov 27, 2022 ▶ 3:49 His chip is Inside 176,000 Dogs, $1m in Revenue, Big Help for Vets
Disclosure
Hamilton: Peeva splits $40 to $80 one-time microchip fees with vets
“Some vets are charging about 80 dollars for a one-time fee. Some vets are charging as low as 40 dollars for a one-time fee. And then we are literally going halfway with the vets on it.”
Michael Hamilton Nov 27, 2022 ▶ 11:30 His chip is Inside 176,000 Dogs, $1m in Revenue, Big Help for Vets
Disclosure
Hamilton: Peeva pays under $1 per pet microchip at volume
“I mean, if you got them individually, they'd be really expensive, but literally like less than a dollar.”
Michael Hamilton Nov 27, 2022 ▶ 6:04 His chip is Inside 176,000 Dogs, $1m in Revenue, Big Help for Vets
Disclosure
Hamilton: Personally invested a couple hundred thousand dollars into Peeva
“A couple 100,000.”
Michael Hamilton Nov 27, 2022 ▶ 7:31 His chip is Inside 176,000 Dogs, $1m in Revenue, Big Help for Vets
Disclosure
Hamilton: Peeva bills veterinary clinics only after they bill pet owners
“We give them an inventory of chips. We provide them with kiosks, scanners, marketing literature. They it bill that the pet owner, and then we build the vet.”
Michael Hamilton Nov 27, 2022 ▶ 10:09 His chip is Inside 176,000 Dogs, $1m in Revenue, Big Help for Vets
Disclosure
Hamilton: Peeva is a fully bootstrapped company
“We are bootstrapped.”
Michael Hamilton Nov 27, 2022 ▶ 14:31 His chip is Inside 176,000 Dogs, $1m in Revenue, Big Help for Vets
Disclosure
Hamilton: Peeva charges consumers a one-time fee of $54.95 for pet registration
“It's a one-time fee as of right now for 5495.”
Michael Hamilton Nov 27, 2022 ▶ 19:46 His chip is Inside 176,000 Dogs, $1m in Revenue, Big Help for Vets
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