The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Lessonly adds over $1 of ARR per $1 of cash burned
“Our goal is always to make sure that if we're going to burn a dollar of cash it's going to create more than a dollar of annual recurring revenue. And we've done that ever since.”
Max Yoder Jan 1, 2018 ▶ 5:25 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not checkable as stated
Yoder: Lessonly crosses 450 paying customers
“Yeah, we have 450. We just passed the 450 mark.”
Max Yoder Jan 1, 2018 ▶ 6:39 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not checkable as stated
Over 60% of Lessonly customer acquisition comes from organic and directories
“More than 60% of our customers are finding us on the internet through either organic search or directories and they are liking what they're seeing and converting and the other 40, actually the other 30, 30, there's 30% that are coming from outbound sales and l…”
Max Yoder Jan 1, 2018 ▶ 6:49 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not checkable as stated
Lessonly achieves over 100% net revenue retention
“We're outpacing a hundred percent on the dollar side and that it feels really good.”
Max Yoder Jan 1, 2018 ▶ 7:10 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not checkable as stated
Launching paid services drove 10% additional ARR in one quarter
“We just launched services in Q two. We had never had paid services, and it was amazing. It actually contributed 10% of our Q two number, and we came up with the services package in Q two, and in that same quarter, drove 10% additional ARR for our, you know, ov…”
Max Yoder Jan 1, 2018 ▶ 8:42 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not checkable as stated
Over 90% of Lessonly clients create their own lessons
“The vast majority of our clients, because this is a new thing, you know, more than 90% are all creating their own lessons.”
Max Yoder Jan 1, 2018 ▶ 10:49 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not checkable as stated
Lessonly achieves an 88% fully-loaded SaaS gross margin
“It's actually, I think, actually, 88, you nailed it, and we're, and we have done our best to make that as true as possible, you know, like, not trying to inflate that. We've thrown in as many new costs from the engineering side to the CX side, and it's amazing…”
Max Yoder Jan 1, 2018 ▶ 11:17 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not checkable as stated
Lessonly's fully weighted customer acquisition cost is under $12,000
“So it's less than 12 grand.”
Max Yoder Jan 1, 2018 ▶ 12:41 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not checkable as stated
Yoder: Lessonly maintains a nine-month CAC payback period
“Nine months.”
Max Yoder Jan 1, 2018 ▶ 12:46 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Assertion Not publicly verifiable
Houzz expanded Lessonly from sales to company-wide deployment
“Houzz is a great client of ours. We started working with their sales team. If you guys have never used Houzz, they do a really great job helping you understand how to decorate and add great furniture and living spaces to your house and home. We work with their…”
Max Yoder Jan 1, 2018 ▶ 1:51 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
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