The Ledger
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Rofagha: Founders diluted to 7% become employees rather than actual founders
“Like seven percent of the business that you started then, and everybody else has the full control and you ultimately have become an employee. You're no longer the actual founder.”
Finimize derived 30% of 2020 revenue from B2B content licensing
“Certainly our fastest growing segment has been our subscriptions. And I would say it's roughly, it's maybe 70% subscriptions and advertising and then 30% licensing.”
Finimize counts tens of thousands of consumer subscribers
“So we don't, we're not super keen on always sharing these numbers, but it's definitely in the latter count.”
Engaging in member chat groups halves Finimize subscriber churn rate
“And as soon as you engage with a chat group, for example, we see in the data that your retention rate doubles or your return rate halves. Whereas if you're just a normal person consuming the content, you've still paid, you're still consuming, you're twice as l…”
Finimize has around one million members worldwide
“So we have around about a million users members as we refer to them all over the world.”
Finimize sees newsletter open rates between high 30s and low 40s percent
“So we have pretty high open rates between like in the high thirties, low 40%.”
DeinDeal reached 25% of Swiss households, topping British Airways in awareness
“So we were we were reaching 25% of all households within Switzerland at the time. We had a higher brand awareness than British Airways.”
Finimize raised £500k pre-seed in 2016 and single-digit millions total
“We did round about like half a million pounds then, and then we did we did something in the single digit million altogether. I don't actually have the exact number off the top of my head. So nothing by any means, nothing major.”
Finimize did zero paid marketing until 2020
“We actually, we've never done paid marketing up until this year.”
Finimize ranks among the top grossing finance apps in US and UK
“In the US, we are usually in the top 15, top 20 highest grossing finance apps, and in the UK, typically in the top three.”