Finimize founder Max Rofagha explains how Finimize relied entirely on organic growth before introducing performance marketing for its consumer subscription product.
0:00 / 0:04exact quote · 4.9s
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“We actually, we've never done paid marketing up until this year.”
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More from Max Rafaga
Insight
Rofagha: Founders diluted to 7% become employees rather than actual founders
“Like seven percent of the business that you started then, and everybody else has the full control and you ultimately have become an employee. You're no longer the actual founder.”
Max RafagaJan 21, 2021▶ 16:20Finimize Uses 1m Email List to Launch API SaaS, Grows to 30% of Total Revenue
Disclosure
Finimize derived 30% of 2020 revenue from B2B content licensing
“Certainly our fastest growing segment has been our subscriptions. And I would say it's roughly, it's maybe 70% subscriptions and advertising and then 30% licensing.”
Max RafagaJan 21, 2021▶ 11:16Finimize Uses 1m Email List to Launch API SaaS, Grows to 30% of Total Revenue
AssertionNot checkable as stated
Finimize counts tens of thousands of consumer subscribers
“So we don't, we're not super keen on always sharing these numbers, but it's definitely in the latter count.”
Max RafagaJan 21, 2021▶ 20:31Finimize Uses 1m Email List to Launch API SaaS, Grows to 30% of Total Revenue
AssertionNot checkable as stated
Engaging in member chat groups halves Finimize subscriber churn rate
“And as soon as you engage with a chat group, for example, we see in the data that your retention rate doubles or your return rate halves. Whereas if you're just a normal person consuming the content, you've still paid, you're still consuming, you're twice as l…”
Max RafagaJan 21, 2021▶ 22:28Finimize Uses 1m Email List to Launch API SaaS, Grows to 30% of Total Revenue
AssertionNot checkable as stated
Finimize has around one million members worldwide
“So we have around about a million users members as we refer to them all over the world.”
Max RafagaJan 21, 2021▶ 2:53Finimize Uses 1m Email List to Launch API SaaS, Grows to 30% of Total Revenue
AssertionNot checkable as stated
Finimize sees newsletter open rates between high 30s and low 40s percent
“So we have pretty high open rates between like in the high thirties, low 40%.”
Max RafagaJan 21, 2021▶ 3:34Finimize Uses 1m Email List to Launch API SaaS, Grows to 30% of Total Revenue
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