The Ledger
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Hager: Clutch aims to build a Webflow alternative for enterprise-level applications
“So our goal was basically to build Squarespace or a Webflow or a Wix or one of those products, but that could actually build enterprise level applications.”
Hager: To exit an agency, founders must make themselves entirely dispensable
“First thing is you spend all this time making yourself indispensable. Then if you want to do this, you need to make yourself dispensable. You have to do the opposite.”
Hager: Agency Poetic received acquisition offers at roughly 1x annual revenue
“I actually was able to get right around one times revenue.”
Hager: Clutch has no hiring page, relying exclusively on inbound talent
“So we don't have a hiring page on our website at all. Everybody who has joined has had to reach out to me via LinkedIn or something else.”
Hager: Clutch partners with backend platforms like Shopify for ecosystem distribution
“So instead of doing what Webflow and Wix and Squarespace did, where they give you both a front end to backend and then pit themselves against WordPress and Drupal and Shopify, We reached out to the Shopify's, the Drupal's, the WordPress's, the Contentful's of …”
Hager: Digital agency Poetic generated over $5 million in 2019 revenue
“So, in the 2019 we did over five million in revenue.”
Hager: Plans to self-fund Clutch up to $1 million before raising
“I've been funding everything myself. And I'll probably fund it. Up through a million or so get, we need to get some initial metrics and then after that we'll, we'll go raise funds.”
Hager: Clutch operates with a monthly burn rate of around $50,000
“Yeah, that's let's just say it's in that range.”