The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Supplement industry price-to-COGS multiplier is 10x to 20x, says Matt Gallant
“Most people in the supplement industry, their multipliers may be 10, 20 X. Ours is more four or five X.”
Matt Gallant Jan 23, 2016 ▶ 3:07 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
Insight
Building custom funnels for each affiliate maximizes conversion rates
“What we do is we create custom funnels for every affiliate, which most people don't do. Most people have one funnel for whatever product. So for us with the same product, we are, for example, we have a muscle building product sorry, muscle building funnel. We …”
Matt Gallant Jan 23, 2016 ▶ 4:37 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
Assertion Supported
Panama residential real estate returns fell from 12% to 8%
“Again, Panama, I live in Panama, and Panama, you know, it's gone down, but the returns just straight up used to be 12%. Now you're looking more at eight.”
Matt Gallant Jan 23, 2016 ▶ 14:38 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
Disclosure
Matt Gallant's supplement business netted $52k on $280k gross in October
“So we netted, let me see, we netted 52 thousand.”
Matt Gallant Jan 23, 2016 ▶ 3:39 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
Assertion Not checkable as stated
Elliot Hulse drove six figures in sales from a single promotional campaign
“He's generated six figures in, in sales for us in the last year with a very little campaign, he promoted it once.”
Matt Gallant Jan 23, 2016 ▶ 5:38 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
Assertion Not checkable as stated
Over 95% of Matt Gallant's 7 million leads came from cold traffic
“Cold traffic is my strength. That's how I've generated like 95 plus percent of those seven million leads.”
Matt Gallant Jan 23, 2016 ▶ 10:14 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
Assertion Not checkable as stated
Matt Gallant's funnels achieve a 20% opt-in rate at 20-30 cents per click
“Yeah, because we're getting up a 20% opt-in rate and our cost per clicks around 20 cents, 20 to 30 cents.”
Matt Gallant Jan 23, 2016 ▶ 10:57 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
Assertion Not checkable as stated
Matt Gallant generated 5 to 6 million leads in instructional guitar
“The majority of those came from instructional music. So we dominated the guitar space for about 10 years. So probably about Five to six million of those leads came from that.”
Matt Gallant Jan 23, 2016 ▶ 1:43 How to Make $250k In Health and Fitness Industry with Matt Gallant Episode 132
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