The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Prospectify closes unannounced $1M angel round in Phoenix
“For this round, we actually just closed our first round. It's not been made public yet, but it's local angels. It's a million dollar round post.”
Matt Ekstrom Jan 28, 2017 ▶ 5:18 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
Disclosure
Ekstrom: Prospectify used FullContact before building proprietary web crawlers
“We said we didn't use a full contact for sure on the people side, but really that was at a time when we were really trying to validate the concept and we've now built our own proprietary crawlers.”
Matt Ekstrom Jan 28, 2017 ▶ 11:36 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
Assertion Not checkable as stated
Ekstrom: Prospectify's average customer pays $352 monthly
“Three 52.”
Matt Ekstrom Jan 28, 2017 ▶ 3:34 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
Assertion Not checkable as stated
Prospectify reached $20k MRR as a two-person team
“We got to 20 K MRR when it was just me and me and Noah, my co-founder, that was it. And we were overwhelmed at that point with customers and users on a daily basis, trying to do support, trying to do everything that a business needs to do. Including continuing…”
Matt Ekstrom Jan 28, 2017 ▶ 6:38 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
Assertion Not checkable as stated
Ekstrom: Prospectify annual customer churn is less than 5%
“It's less than five percent churn.”
Matt Ekstrom Jan 28, 2017 ▶ 8:47 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
Disclosure
Ekstrom: Prospectify Plans Per-Seat Pricing With Unlimited Prospecting Credits
“We're going to have a set monthly per seat license to our company search and we'll extend our plan is to extend unlimited credits on the prospecting side for anybody that has a seat with our company search.”
Matt Ekstrom Jan 28, 2017 ▶ 14:16 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
Disclosure
Ekstrom: Prospectify Spends $29K–$30K Monthly on Team Salaries
“Think about probably averaging 20 nine or 30.”
Matt Ekstrom Jan 28, 2017 ▶ 14:54 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
Disclosure
Ekstrom: Prospectify's plans range from $40 to $975 per month
“So it's 40 dollars a month for a hundred credits. Credits are verified email addresses, meaning we have a very, very high confidence level that it will not bounce. And we go all the way up to custom pricing and all that. But the ones that you can buy on the si…”
Matt Ekstrom Jan 28, 2017 ▶ 3:07 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
Disclosure
Ekstrom: Prospectify to launch company search with 10-12M US companies
“We're just about to launch our company search, which will include about 10 to twelve million companies starting in the U S where you can do that sort of hyper targeting on the type of company which, you know, and then be able to prospect people on top of that.”
Matt Ekstrom Jan 28, 2017 ▶ 7:25 EP 553: Prospectify Raises $1M at $4M Post Money Valuation, $25k MRR, for Better Prospecting with CEO Matt Ekstrom
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