The Ledger

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Disclosure
Abbott: 90 pays 10% of revenue to license EOS trademark terms
“Yeah, so we just pay a license fee to EOS to use the terms, so we pay 10% of our revenues to EOS to be able to use their trademark terms in our software.”
Mark Abbott Apr 28, 2022 ▶ 7:05 He Used Community to Hit $7m Revenue, VC's chased him
Disclosure
Over 13,000 companies and hundreds of thousands of users run on Ninety
“We have 13,300 companies now running, running on 90, and, you know, several 100,000 people in those companies.”
Mark Abbott Nov 19, 2024 ▶ 16:48 They make $30m per year selling software to the EOS community, Ninety CEO
Disclosure
Mark Abbott avoids venture capital to protect founder time and maintain control
“There's a lot of time needs to go into if you want to go raise equity. And right now we're, you know, we're running nine, eight, a 120 miles per hour, just doing what we need to do. And so as far as you know, just allocating my scarce time, that's not somethin…”
Mark Abbott Oct 25, 2020 ▶ 10:26 Ninety.io Used Community to Hit $2.8m Run Rate, Bootstrapped
Disclosure
EOS creator Gino Wickman has no equity in Ninety
“No equity in the business.”
Mark Abbott Nov 19, 2024 ▶ 14:15 They make $30m per year selling software to the EOS community, Ninety CEO
Disclosure
Ninety pays Exit Planning Institute a 10% to 20% revenue share
“And with regard to EPI, we do have a revenue share. It's between 10 and 20%.”
Mark Abbott Nov 19, 2024 ▶ 16:17 They make $30m per year selling software to the EOS community, Ninety CEO
Disclosure
The average Ninety customer pays around $2,500 per year
“About 2500 dollars.”
Mark Abbott Nov 19, 2024 ▶ 16:33 They make $30m per year selling software to the EOS community, Ninety CEO
Disclosure
Mark Abbott: 90 reached $10.4M in ARR by April 2022
“So ARR as of today is about 10.4 million.”
Mark Abbott Apr 28, 2022 ▶ 3:25 He Used Community to Hit $7m Revenue, VC's chased him
Disclosure
Mark Abbott: 90 had $4M ARR when raising its summer 2021 round
“So we raised money last summer, and at that point in time our ARR was around four Around four million.”
Mark Abbott Apr 28, 2022 ▶ 3:37 He Used Community to Hit $7m Revenue, VC's chased him
Disclosure
Abbott: 90 raised a $20M funding round
“So we raised twenty million.”
Mark Abbott Apr 28, 2022 ▶ 3:49 He Used Community to Hit $7m Revenue, VC's chased him
Disclosure
Abbott: Retained 80% ownership in 90 prior to Insight Partners round
“Yeah, so I was at 80% up until Insight came in.”
Mark Abbott Apr 28, 2022 ▶ 17:41 He Used Community to Hit $7m Revenue, VC's chased him
Disclosure
Ninety.io charges tiered pricing from $12 down to $3 per seat
“So the basic way it works is we charge on a per seat basis. So it starts at 12 dollars. And then as the companies put more and more seats on the system, the price declines all the way down to three bucks if they have hundreds of people using, subscribing to th…”
Mark Abbott Oct 25, 2020 ▶ 4:31 Ninety.io Used Community to Hit $2.8m Run Rate, Bootstrapped
Disclosure
Abbott: Ninety.io is in talks to raise $2M in debt
“We're talking to several groups right now, about a couple million.”
Mark Abbott Oct 25, 2020 ▶ 9:19 Ninety.io Used Community to Hit $2.8m Run Rate, Bootstrapped
Disclosure
Mark Abbott: FarmRaiser runs zero-upfront presales at ~50% wholesale margins
“No money changes hand up front. It's all a presale. So if it says suggested retail, 28 dollars, they're going to buy it for about 14 dollars. And so they're going to, so they're, their wholesale cost is about 50% of retail in general.”
Mark Abbott Apr 2, 2020 ▶ 3:53 1713 Is this a better way for schools to fundraise?
Disclosure
Mark Abbott: FarmRaiser charges suppliers unit fees and takes 5-10% of retail
“We do, we have, we take out from both sides of the platform. We take a little bit from the supplier. So by adding on a small fee to each unit sold, not dissimilar to what Airbnb does. And then on the backside, we take five to 10% of the retail price.”
Mark Abbott Apr 2, 2020 ▶ 4:49 1713 Is this a better way for schools to fundraise?
Disclosure
FarmRaiser charges fundraising companies $500 to $1,500 annually
“It's between 515 hundred dollars for every fundraising company that signs up on the platform.”
Mark Abbott Apr 2, 2020 ▶ 9:54 1713 Is this a better way for schools to fundraise?
Disclosure
FarmRaiser has 30 B2B clients, adding 2-3 monthly
“So we've got about 30 of those companies on the platform and we add two or three a month right now.”
Mark Abbott Apr 2, 2020 ▶ 10:12 1713 Is this a better way for schools to fundraise?
Disclosure
Ninety spent 1.5 years building Maz, an internal AI mentor bot
“We're building out a mentor bot. I've been working on it for a year and a half now. It's name's Maz, and ultimately it's going to meet every one of our employees where they are.”
Mark Abbott Nov 19, 2024 ▶ 12:06 They make $30m per year selling software to the EOS community, Ninety CEO
Disclosure
Abbott: FarmRaiser has raised just over $1 million
“Raised just over a million dollars.”
Mark Abbott Apr 2, 2020 ▶ 11:23 1713 Is this a better way for schools to fundraise?
Disclosure
Abbott: FarmRaiser burns around $35,000 per month
“We've tabbed down to around 35.”
Mark Abbott Apr 2, 2020 ▶ 12:46 1713 Is this a better way for schools to fundraise?
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