The Ledger
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Abbott: 90 achieves sub-1% annualized churn when fully adopted
“If you use our system and you cascade it all the way down so everybody in your company is using our tools, including the feedback tool, our churn rate, annualized, is less than one percent.”
Ninety will auto-generate org charts and seat-level KPIs within a year
“Well, within Plus or minus a year from now, you can give us that information, and we will immediately give you what a likely organizational chart will look like for you. Not only that, we'll give you the KPIs, not just for your company, but for every single se…”
Mark Abbott: Three active trial users drive 80-90% conversion for 90
“If we can get three users in during a trial period, we're almost at like 80, 90% conversion rate.”
Abbott: 90's CAC payback period averages about three months
“On average our payback period is about three months.”
Abbott: 90 has under 7% user churn and 135% net dollar retention
“User churn is less than seven percent, and our net revenue net dollar retention's a 135%.”
Insight's Jeff Horing claimed 90 had the best SMB KPIs he's seen
“Jeff Horings, who the managing partner of Insight, said we had the best KPIs he's ever seen in SMB.”
Abbott: Insight rated 90's first board meeting an eight over missing metrics
“Everybody gave the meeting a nine or nine and a half except for insight, and they gave it a, they gave it an eight, and they gave it an eight because we didn't give them all the numbers, the detailed numbers that they wanted to see”
Ninety.io boasts a three-month customer acquisition payback period
“But if you pull that number out, it looks like our payback period right now, because we have not put that much effort into marketing. Our payback period is literally three months.”
Abbott: North American product fundraising is a $20B industry
“To completely automate this product fundraising business, which is about a two, a twenty billion dollar industry in North America.”
Equal Exchange, a $70M company, moves catalog fundraising to FarmRaiser
“Some of them are large, like Equal Exchange is a seventy million dollar a year company that does, you know, organic coffee and tea and chocolate. They're moving their entire catalog fundraising business onto the farm raiser platform.”
Abbott: FarmRaiser will reach breakeven volume by year-end
“So we should be there by the end of this fiscal year we should be looking at a real volume that allows us to break even.”
Abbott helped build and IPO a company now valued over $50B
“Helped build a company and a platform that was pretty successful. Helped take company public. To this day, the company's over fifty billion.”
Ninety saw its first revenue in 2017 and grew 85% in 2023
“First revenues were in 2017.
we grew, you know, like a lot of smaller businesses.
A hundred percent plus.
last year we were 85%.”
Abbott: 90 has 5,200 companies running on its software
“There's over 12.5000 companies out there, and if you saw the slide earlier, we've got 5200 running on our software right now.”
Abbott: 90 has grown revenue 5% to 8% month-over-month for years
“We've been doing five to eight percent month over month revenue growth for several years now.”
Mark Abbott: Two senior marketing contractors cost 90 over $500,000 combined
“And so right now I've got two senior guys in marketing, and together they're costing me over half a million.”
Abbott: Roughly half of Ninety.io's first 100 customers came from EOS coaches
“So we, I belong to a coaching network of coaches that teach this thing called EOS, the Entrepreneurial Operating System, and so approximately half of them probably came from other coaches.”
Mark Abbott: Average Ninety.io customer pays close to $140 per month
“So the average company is paying close to 140 dollars per month.”
Abbott: Ninety.io customer acquisition is split 50/50 EOS vs peer networks
“Yeah, we're probably it's, I want to say it's close to fifty-fifty in terms of people that are coming out of the community, working with another coach, and then, you know, people who are hearing about it through organizations like EO, right, the Entrepreneurs …”
Abbott: Ninety.io burns between $50,000 and $100,000 per month
“Somewhere between 50 and a hundred.”
Abbott: Ninety.io annualized gross revenue churn is under 4%
“Right now, trailing 13 weeks, I almost don't even want to say this, Nathan but trailing 13 weeks, we're less than four percent annualized.”
FarmRaiser nets $270 in platform revenue on typical $3,000 campaign
“So a typical fundraising campaign will sell about 3000 dollars with a product, which is about 270 dollars for us, right?”
FarmRaiser ran approximately 350 campaigns over the trailing 12 months
“So we did about 350 campaigns.”
FarmRaiser has sold over $1M in products across 2,600 platform SKUs
“So over, over the course of the last three years, we've sold over a million dollars in products, and we've got 2600 SKUs available on the platform.”
Mark Abbott: Millions of Traction books sold, 1,000 coaches sell EOS
“There are millions of copies of Traction out there, which is super cool, and there are, like I said, there are thousands of coaches, and there literally were, up until recently, about a thousand coaches just selling EOS, and so we're very close to those folks.”