The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Luke Beatty Predicts the Era of Open Convertible Notes Is Ending
“I think that's also starting to the sun's setting on a little bit of those sort of open note raises”
Luke Beatty: SaaS Gross Logo Retention Struggles To Exceed 85% at Scale
“I predict a dip at some point once we get to a certain, certain number. I mean, I think if you look at You know, you look at a lot of research. It's very hard to get at a massive SAS scale and try to keep that north of 83 to 85% of gross logo churn, right? So …”
Luke Beatty: Brandfolder Serves 4,000 Customers, Half Being Well-Known Brands
“Enterprise, and we do some mid-market, but most of our customers, we have about 4000 customers, and I would say more than half of them are brands that you know.”
Luke Beatty: Brandfolder Annual Contracts Range From $5K to $150K
“The average our range for the down market product for the sort of medium-sized enterprise you're looking at brands that pay
Five, 5000 dollars a year.
And then we have a lot of brands that pay up to a 150,000 dollars a year for a very tricked out enterprise l…”
Luke Beatty: Brandfolder Reached Cash Flow Positive After Four Years
“It was also a company that was, you know, after You know, tooling around for three and four years and really trying to find its product market fit had gotten to cashflow positive and really was a great thing.”
Luke Beatty: Brandfolder Raised $1.5M Early Stage and $5M Recently
“Our early stage kind of tech stars angel stuff, I think amounted to about 1.5. And then I just raised around a little bit north of Five million dollars.”
Luke Beatty: Brandfolder Enterprise SaaS Sales Are 100% Inbound
“You know, our business operates a hundred percent on inbound sales right now.”
Luke Beatty: Brandfolder Has 700 to 800 Paying Enterprise Customers
“We have probably, you know, about 700 to 800 big time paying customers, enterprise customers.”
Luke Beatty: Brandfolder Expects to Double Revenue Again This Year
“We will do, we will double in revenue every, like we have every year since we started.”
Luke Beatty: Customer Service Fails Unless You Accept Unreasonable Expectations
“If you go into customer service with an expectation that it's like fair, you're screwed, right? The way you have to work it is this is an unfair thing. I'm going to be giving way more than I'm getting. People are going to be unreasonable. They're going to have…”